MUD Jeans are building on an innovative concept where jeans are leased instead of purchased. The customer pays a monthly membership for a pair of denim that is intended to last one year. At the end of that period, the consumer can choose to keep their jeans for another 4 months or return them in trade for a new pair. The model allows MUD to fully recycle the material and give it new life in another pair of denim. It’s a bold new concept that fits brilliantly in our growing shared and ethics driven economy.