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Jeanologia is the world leader in sustainable and efficient finishing technologies for textile, coding, packaging, and other industrial applications. They are a research & development center that discovers creates & sells industrial solutions in garment finishing, using new technologies with lasers and ozone to give clothing the look consumers are looking for. 

They delete the use of water in the finishing process of denim by using air from Ozone for the traditional ‘washing’ process. They also capture the steam from this process and recycle it.

They delete the use of toxic chemicals to create the worn look on denim that is traditionally made by scraping, using chemicals like potassium permanganate and spraying toxic dyes bye instead using laser technology to create that worn look.