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G-Star Raw does have a few denim lines that are implementing more sustainable practices, both in materials used and in finishing. The G-Star Styles in Hydrite Denim fabric are made using innovative dyeing and finishing processes that generate a big reduction in water (up to 95%), energy and chemical usage in comparison to conventional processes. In addition, these denims are dried in the air with a rotating system that is able to dry 40.000 jeans in 25 minutes, instead of using conventional dryers. Hydrite Denim is available in the G-Star collection since the Spring/Summer 2013 collection